A skin & health care line that activates your chakras needed a brand that was sophisticated yet playful. Ayadara was designed so customers became alchemists of their own skin and the active ingredient in their daily rituals.
LOGO + BRANDING | CAMPAIGNS + STRATEGY | COPYWRITING PHOTOGRAPHY + VIDEOGRAPHY | PRODUCT + PACKAGING DEVELOPMENT
Designing a brand for a skincare line was a challenge.
Developing an identity that was purposeful, cohesive, and multifaceted was evening harder. Like any new brand it all begins with the core of what you are trying to achieve. For Ayadara it took diving into each product and understanding how the products work with you and you work with the products.
AN AGENT OF CHANGE
Ayadara was created as a change agent and interpreter of symbols for its customer base, the Sage and the Everyday Man. Its mission is to heal the collective, turn negatives into positives, muck into miracles, and fear into courage.
Seven independent but dependent product lines were created to represent the seven chakras and dozens of products. Separately, the product lines are naturally and aesthetically powerful. Together, they attain balance and harmony.