Ashta

A Primal Story of Man

Brand Story

A brand that represents the primal state of being and the elements that differentiate energies.

Brand Archetype

The Sage

Services

Logo & Brand Identity

Brand Narrative

Content Curation

Naming & Tagline

Packaging Design

Pitch Deck & Collateral

Product Development

"The only source of knowledge is experience."

Albert Einstein

‍

Chapter 1 : The Ask

Two successful entrepreneurs looking for their next opportunity came to us with the understanding that purposeful brands build communities that launch any product to success. They knew that a well crafted story and purpose would create a brand to obsess over. With the overwhelming undertaking we began with a deep dive of research towards building a brand for primal males.

No items found.

Chapter 2 : The Exploration

Our process involved exploring a multitude of directions and storylines that could connect with the audience we were looking to attract. Ashta was born from the deep interconnectedness of the story, the product systems, and the visual representation that builds an obsession from our community. By connecting to the doshas through earths elements we would connect to men on a global scale connecting all cultures and religions.

No items found.

Chapter 3 : The Magic

The story of Ashta was deeply thought out and intentional from every aspect. The visual representation needed that same level of detail and craft to connect its purpose to it's vision. The logo marks were crafted from utilizing numerology for angels in the custom font and icon to hand-crafted dosha brush strokes from a traditional Japanese artist. The systems were designed to work in connecting to each other while honoring each dosha equally unifying all types of man.

No items found.

Chapter 4 : The Results

Ashta continues to work towards a launch to be the leader in intentional brand stories that have purposeful missions for a better way of life. Winning Gold for Logo Design in the Marcom Awards the Ashta brand sets the standard for purposefully story-driven brands.

No items found.

Other. Projects.

What That Vise Do