Bob's Containers

A Story About Alchemists

Brand Story

A brand that challenges norms and is a trailblazer in developing sustainable futures.

Brand Archetype

The Alchemist

Services

Brand Narrative

Naming & Tagline

Content Curation

Logo & Brand Identity

Pitch Deck & Collateral

Website Design

“Transformation is an ongoing process that tends to appear ordinary, when, in fact, something extraordinary is taking place.”

Suzy Ross

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Chapter 1 : The Ask

Bob’s Containers is your one stop shop for customizing shipping containers, whether you are looking for a vacation rental space, mining crypto, or looking for a customer container home. They had a proven business model, but with an upcoming Netflix feature, their branding lacked clarity and recognition. Bob’s Containers hired us to help them define and develop a clear brand strategy to inform the brand’s image and messaging through Logo & Branding, Website Design, and an investor presentation.

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Chapter 2 : The Exploration

The process involved going into the Akashic Records, Tarot Readings, and a Naming Exercise that set the foundation for the verbal and visual identity to be built on. During the process, the decision to keep the name for SEO purposes was made.

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Chapter 3 : The Magic

Developing the identity pulled from military-inspired layouts, fonts, colors, and playful illusions for innovative logo marks. The designs and elements are a mix of handdrawn to bring a humaness and a personality to Bob as the brand. For a brand that was being featured for it's beautifully design homes and structures it needed an elevated identity to match.

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Chapter 4 : The Results

The rebrand won a Gold Marcom for a Brand Refresh and continues to grow its popularity and recognition.

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