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a story about
eco-conscious advocacy
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“Caring for our earth is not a hippy thing; it’s a survival thing.” - Rob Greenfield
Chapter 1: The Ask
A vegan foodie with a mission to save the planet approached us to create a brand that would awaken the activist within and educate the world on the benefits of living a greener lifestyle. The request included services for logo and branding, animation and digital effects, and copywriting to effectively communicate their mission.
Chapter 2 : The Exploration
Our exploration began by delving deep into the reasons behind the founder, Susana’s, dedication to a vegan lifestyle. We aimed to discover the core principles that drive her advocacy, ensuring that the brand Earthy Fox would resonate authentically with its audience and truly reflect Susana’s values and passion.
Chapter 3 : The Magic
Getting to the heart of why Susana committed to veganism was crucial. Earthy Fox is not just a brand; it's an extension of Susana herself. For the brand to feel genuine and impactful, it was essential that every element—from the logo to the digital effects—echo her dedication and the ethos of sustainability.
Chapter 4 : The Results
Creating a greener, more sustainable world starts with each individual. The new Earthy Fox brand aims to educate, motivate, and inspire everyone to reduce their carbon footprint. Through compelling branding and targeted messaging, Earthy Fox now stands as a leader in environmental advocacy, ready to make a difference one step at a time.
