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a story about
guiding founders to successful exits
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“True heroism is remarkably sober, very undramatic. It is not the urge to surpass all others at whatever cost, but the urge to serve others at whatever cost.” – Arthur Ashe
Chapter 1: The Ask
Exit Hero, a company dedicated to aiding founders in managing their own mergers and acquisitions, sought a visual identity that would encapsulate their role as a guiding force in the process. The challenge was to create a brand that positions the customer as the protagonist of their own business sale story, allowing them to navigate the complexities of M&A with confidence and autonomy.
Chapter 2 : The Exploration
Our exploration involved delving into the psyche of business founders, understanding their needs and aspirations, and how Exit Hero can meet them by being a supportive yet background figure in their journey to a successful exit.
Chapter 3 : The Magic
Imagining the brand as a blend of a modern-day superhero and a CEO, we designed a visual identity that commands authority yet remains approachable. We employed bold typography and a strong color palette to reflect this duality. The logo cleverly incorporates an “exit” arrow and the letter “H” for hero within the word “Exit,” subtly embedding the brand’s core narrative.
Chapter 4 : The Results
Exit Hero now boasts a brand identity that seamlessly aligns with its mission to empower and elevate entrepreneurs during their exit process. The strategic use of symbolism and design elements in the logo and overall branding ensures that the message of entrepreneur empowerment and mastery over their own destiny is clear and compelling.
