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a story about
timeless treasures
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“Old things have a soul, a unique story to tell. They carry the whispers of the past.” - Unknown
Chapter 1: The Ask
Based in Los Angeles, California, Household Fame, a beloved vintage store, sought to revamp its brand identity to reflect a timeless aesthetic capable of evolving with time. Specializing in vintage, thrifted household items, the brand aimed to enhance its versatility in messaging and brand elements to make its cherished products more accessible and distinguished.
Chapter 2 : The Exploration
Our journey to discover the essence of Household Fame involved deep dives into the Akashic Records, Tarot Readings, and Creative Brainstorming sessions. These methods helped us align our creative direction and gain a profound understanding of the brand’s core identity and potential paths for evolution.
Chapter 3 : The Magic
The redesign maintained elements from the original logo while introducing a refreshed look. The new visual identity was crafted to ensure consistency across different product categories, yet simple enough to let the vintage pieces shine. Authentic hand-drawn logo marks and design elements capture the unique essence of Household Fame.
Chapter 4 : The Results
Household Fame’s success lies in its ability to serve as a backdrop to the exquisite pieces it curates. As the collection grows to include new pieces from various eras, the brand seamlessly adapts, continually attracting new enthusiasts and connecting with a broader audience.
