A brand that represents collections that resemble beautiful moments and things throughout the eras.
Brand Archetype
The Idealistic Muse
Services
Logo & Brand Identity
Brand Narrative
"Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will."
George Bernard Shaw
Chapter 1 : The Ask
A vintage store based in Los Angeles, California was looking to refresh their brand with an identity that was timeless in aesthetic and had the ability to evolve over time. Selling vintage thrifted household items the brand needed to be versatile in it's messaging and brand elements.
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Chapter 2 : The Exploration
The exploration into who the core of Household Fame involved working with the Akashic Records, Tarot Readings, and Creative Brainstorming to first align on our direction. All exercises and experiences gave us a deeper understanding of who the brand is and where the brand can evolve.
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Chapter 3 : The Magic
The design pulled from the original logo while still having a fully refreshed look. The brand's visual identity is thoughtful in its systems for consistency across product categories and simple in application allowing the pieces to be the hero of the experience. Hand-drawn logo marks and elements of the Household Fame identity are authentic.
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Chapter 4 : The Results
The success of the brand comes from its ability to act as a canvas for the beautiful pieces the brand curates in its shop. As the brand displays new pieces representing new eras the brand evolves with it creating the opportunity to connect with new people.
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