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a story about
ancient wisdom in modern worlds
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“We are all ghosts. We all carry people inside us, people who came before us.” - Liam Callanan
Chapter 1: The Ask
Two visionary entrepreneurs approached us, driven by the belief that a brand with a purpose can build communities and catapult any product to success. They envisioned a brand that transcends mere consumerism, crafting a narrative that captivates and cultivates an obsession. Tasked with this mission, we embarked on an extensive research journey aimed at developing a brand inclusive of all genders.
Chapter 2 : The Exploration
Our exploration was a journey through myriad directions and storylines, each designed to resonate with a diverse audience. The name 'Kithora' emerged from this journey, combining "Kith"—meaning friends, neighbors, and community—with "Ora" from the Maori "Kia Ora," symbolizing vitality and health. This name reflects our mission to fuse community connection with the vibrancy of life.
Chapter 3 : The Magic
Kithora's visual identity is meticulously crafted, drawing from a rich tapestry of cultural symbols. Featuring an elegant typeface, earthy color palettes, and detailed tribal motifs, the brand design transcends cultural and religious boundaries. The authenticity of the brand is further enriched by immersive experiences with indigenous communities—from the Zuni in New Mexico to the Maori in New Zealand—each adding depth and authenticity to the narrative.
Chapter 4 : The Results
Kithora is on its path to becoming a leading voice in brands driven by meaningful stories and missions aimed at enhancing life quality. The brand's dedication to its vision was recognized with an Honorable Mention for Logo Design at the Marcom Awards, marking just the beginning of its journey to influence and inspire a global community.
