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a story about
navigating new beginnings
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“Life is either a daring adventure or nothing” - Helen Keller
Chapter 1: The Ask
Living Transitions sought a visual identity and website that would encapsulate trust and reliability in their relocation services to Spain. Facing the uncertainties inherent in moving abroad, the brand aimed to project a sense of assurance and dependability. Collaboratively, we crafted a brand identity that merged American and Spanish cultural symbols, aligning seamlessly with the brand’s mission and values.
Chapter 2 : The Exploration
Our exploration involved deep dives into the emotional and practical aspects of relocating. We sought to understand the unique challenges faced by expats and how Living Transitions could alleviate these stresses through thoughtful design and clear communication.
Chapter 3 : The Magic
Envisioning the relocation process as a journey with a reliable guide, we designed a logo that incorporates elements of the Spanish flag, symbolizing the destination’s heritage. The color palette uses softer, more playful tones derived from both American and Spanish colors to convey a sense of warmth and familiarity.
Chapter 4 : The Results
With Living Transitions, navigating life abroad has never been simpler. The company’s comprehensive service ensures a smooth transition from start to finish. The newly designed website clearly outlines what clients can expect when working with Living Transitions, reassuring them that they have a supportive guide every step of the way as they settle into their new home in Spain.
