MighCo

A Story of Mycology

Brand Story

A brand that tells the story of mycology and its journey for assisting self-realization by using the powers of the earth.

Brand Archetype

The Magician

Services

Content Curation

eCommerce

Logo & Brand Identity

Packaging Design

Website Design

Website Development

“Magic is believing in yourself. If you can do that, you can make anything happen."

Johann Wolfgang von Goethe

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Chapter 1 : The Ask

MighCo came to us with a vision for a brand, with a passion in aiding life-changing experiences through the study of mycology. Located in Colorado the brand is seen as a pioneer in their industry innovating the usage of plant medicine.

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Chapter 2 : The Exploration

Inspired by the power of the Yin, the Yang it pulls from the concepts of duality and interconnectedness. Emphasizing balance and harmony, suggesting that opposite forces are interconnected and dependent on each other for existence. Anchored by Mycology, the scientific study of fungi. It encompasses the the biology, diversity, ecology, genetics, taxonomy, and their interactions with other organisms and the environment.

The name MighCo is a combination of the words "Mycology", "Mile High" and "Colorado". Mile High is a reference to a city in Colorado that the brand operates in.

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Chapter 3 : The Magic

The visual identity represents the duality that comes with the journey of mycology. Logo marks resemble organic representations of mushrooms and are paired with a unique typeface modified to be unique to the brand. With the pairing of dreamlike photography, the brand is memorable and elevated in its appearance.

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Chapter 4 : The Results

MighCo. is just beginning its journey and will continue to evolve along with the progression of mycology in the state and country.

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