A brand that represents an attainable and desirable lifestyle leading in health and wellness.
Brand Archetype
The Everyman
Services
Logo & Brand Identity
Brand Narrative
Content Curation
Packaging Design
Pitch Deck & Collateral
Website Design
“Strength does not come from physical capacity. It comes from an indomitable will.”
Mahatma Gandhi
Chapter 1 : The Ask
A meal prep company focused on healthy, tasty, and affordable meals made fresh daily. MyFitFoods needed a cohesive brand that communicated their mission to help customers “Give a Fit” through a Logo & Branding for a total rebrand, a monthly Creative Marketing Retainer for all creative assets, Animation & Digital Effects, Social Media on Facebook and Instagram, Campaigns & Strategy for new customer acquisition, Copywriting for consistent brand messaging, and Photography & Videography to showcase those yummy meals.
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Chapter 2 : The Exploration
Driven by a need to feel a sense of belonging, the Everyman believes everyone matters equally on their journey to a Fit Life, regardless of status, age, ethnicity, or creed.
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Chapter 3 : The Magic
MyFitFoods’ new My Fit Lifestyle messaging required a new, personable fun logo, and new colors that resonated with real people seeking real food and real results.
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Chapter 4 : The Results
MyFitFoods’ new My Fit Lifestyle messaging required a new, personable fun logo, and new colors that resonated with real people seeking real food and real results.
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