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a story about
redefining student living
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“Coming together is a beginning, staying together is progress, and working together is a success.” - Henry Ford
Chapter 1: The Ask
SFive, a progressive consulting firm based in Chicago specializing in student housing, sought to revolutionize business infrastructures and streamline processes within this niche market. To blend timeless aesthetics with contemporary sophistication, SFive engaged in services to distinguish its brand in a traditionally archaic industry.
Chapter 2 : The Exploration
The exploration phase involved a deep dive into the unique challenges and opportunities within the student housing sector. By understanding the specific needs of this market, we could craft a branding strategy that not only met but exceeded the expectations of today’s students and housing providers.
Chapter 3 : The Magic
SFive’s branding success is rooted in its commitment to consistency across all platforms. The new website and marketing materials adhere to stringent brand standards, offering a cohesive and efficient user experience that aligns perfectly with the company’s ethos of sophistication and minimalism.
Chapter 4 : The Results
Distinguishing itself from the conventional student housing market, SFive adopted a brand strategy that embraces the qualities of Timelessness, Sophistication, Charm, Refinement, and Minimalism. This new branding direction not only sets SFive apart from competitors, but also elevates the professional experience expected by its clients.
