Veriken

A Story for Crypto Innovators

Brand Story

A brand that stands at the forefront of Web3 development and its advancement and influence in the industry.

Brand Archetype

The Liberating Innovative Engineer

Services

Brand Narrative

Naming & Tagline

Logo & Brand Identity

Pitch Deck & Collateral

“Engineering is the art of directing the great sources of power in nature for the use and convenience of humankind."

Thomas Tredgold

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Chapter 1 : The Ask

We were introduced to a leading entrepreneur and successful business professional launching a platform within the Web3 industry. With a unique product and vertical we needed to develop a brand that was easy to understand, recognizable, and trusted.

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Chapter 2 : The Exploration

The name Veriken came from the combination of "Verify" and "Token" creating a unique word for the brand that is easy to say and to associate with the industry. Pulling from the name inspiration we dove deep into research around aesthetics in the vertical and balancing the aspirational with the rational side of the brand.

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Chapter 3 : The Magic

Pulling inspiration from the crypto, cyber security, and innovative digital engineers in the space Veriken's verbal identity aligned with the visual by pulling components from each angle. Utilizing components of digital verification processes and pixels as a nod to the digital space we created a symbol that was simple but memorable.

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Chapter 4 : The Results

The brand stands out in its visual appearance and retains credibility as a safe and secure platform to trust. As the Web3 space continues to evolve so will the Veriken brand as a testament to the story of the brand.

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Other. Projects.

Earthy Fox

What That Vise Do