Datums' Brand Story
Chapter 1: The Ask
During the global pandemic, when the music industry came to a halt, Datum Creative & Datum Studios emerged. TTEC was asked to create a brand that was dominated by the case studies, yet was still modern, recognizable, and could stand on its own within the music industry. Logo & Branding kicked off this vision, Animation & Digital Effects for killer visuals, Campaigns & Strategy to bring the vision to life, and Website Design & Development to capture new clients.
“I am always doing things I can’t do - that’s how I get to do them.”
Brand Archetype: The Creator
The Creator trusts in inspiration, innovation, invention, and their own interpretation for their work. This archetype is highly imaginative, with a developed aesthetic that’s needed for the electronic music industry.
Chapter 3: The Magic
Datum derives from Latin for “something given” and refers to a single piece of information. A single piece of information or data is where it all begins, so we built a brand that encompassed this simple essence.
Purposeful branding. By keeping the branding simple yet purposeful in its elements, Datum’s brand can evolve with every project and client.
Final Chapter: The Love
AWESOME! I can't speak highly enough of the entire team. Kayla made the whole process a dream, with clear communication and exceptional results. From the moment we started working on Datum's brand, Third Eye has been able to translate my vague ideas into something phenomenal.I'm so excited to get with how everything looks, and I personally feel like I've learned so much throughout the process at the same time.