BRAND ARCHETYPE
The Companion
DATUM CREATIVE +
DATUM STUDIOS
During the global pandemic when the music industry came to a halt, Datum Creative & Datum Studios emerged. Based in New York City and creating visions worldwide, Datum, is where success begins.
SERVICES
LOGO + BRANDING | ANIMATION + DIGITAL EFFECTS
CAMPAIGNS + STRATEGY | UI + UX DESIGN | WEBSITE DEVELOPMENT
BRAND ARCHETYPE
THE CREATOR
OUR CHALLENGE
Create a brand that was dominated by the case studies yet was still modern, recognizable, and could stand on its own when needed within the music industry.
A NEW DATA POINT
Datum derives from Latin for “something given” and refers to a single piece of information. A single piece of information or data is where it all begins, so we built a brand that encompassed this simple essence.
PURPOSEFUL BRANDING
By keeping the branding simple yet purposeful in its elements, Datum’s brand can evolve with every project.
AWESOME! I can't speak highly enough of the entire team. Kayla made the whole process a dream, with clear communication and exceptional results. From the moment we started working on Datum's brand, Third Eye has been able to translate my vague ideas into something phenomenal. I'm so excited to get with how everything looks, and I personally feel like I've learned so much throughout the process at the same time.