First There Foundations' Brand Story
Chapter 1: The Ask
First There Foundation is a 501(3)(c) non-profit organization that helps rehabilitate and reintegrate veterans, first responders, the federal workforce, and their families through holistic, natural approaches, and state-of-the-art technology. TTEC was honored to fully support their mission by providing Logo & Branding, Website Design, Copywriting, and Tagline Development.
”The real hero is the man who fights even though he is scared.”
George S. Patton
Chapter 2:
The Exploration
Brand Archetype: The Hero
The Hero is in service to the public by successfully completing extraordinary acts of strength, courage, and goodness. The essence of this archetype lies in the sacrifice required and the price paid to triumph over adversity and evil.
Chapter 3: The Magic
“First There So Others May Live” not only became the tagline for FTF’s powerful mission but also the inspiration behind the logo. The logo embodies symbolism through its usage of the American Bald Eagle, symbolizing strength and courage; a rising sunset to symbolize new beginnings, and a gold star as America’s promise to never forget its heroes.
Chapter 4:
The Results
The logomark, messaging, typography, colors, and imagery used in unison created a beautiful and cohesive brand experience for the First There Foundation team and its supporters.
