PORTFOLIO: WORK OUTSIDE OF TTEC
HighSide Construction Management, born in Colorado, needed a brand that represented their adventurous and daring spirit. They wanted to show their level of creativity and expertise through their branding which needed the perfect balance of being professional and playful. The approach was to create a strong identity that tied to the meaning behind the name. HighSide a term used in whitewater rafting, inspired the cool and industrial color scheme as well as the abstract icon.