PORTFOLIO: WORK OUTSIDE OF TTEC
Located in Wilmington, NC, Indy West, needed a brand that had the coastal energy but wasn’t a literal representation of the coastal environment. They wanted to be sophisticated and unique with a brand that made them stand above the other communities in the Wilmington area. The approach was to create a visual experience and brand that represented the lifestyle of those who call Wilmington home. From the muted color scheme, authentic photography, and eclectic font usage, Indy West showcases it’s coastal lifestyle in innovative ways.