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MommiSaids' Brand Story

Chapter 1: The Ask

A new brand focused on children with special health care needs wanted playful, youthful, and colorful Logo & Branding that would make their health supplements and sensory toys stand above the crowd.

“Everybody has a creative potential and from the moment you can express this creative potential, you can start changing the world.”

Paulo Coelho
MommiSaid Social Graphic
MommiSaid Onsie
MommiSaid Bottles
MommiSaid Brand Guidelines
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MommiSaid The Creator and Alchemist

Chapter 2:
The Exploration

Brand Archetype: The Creative Alchemist

 

Believing in the value of creative expression and transformation, the Creative Alchemist is dedicated, hardworking, and motivated by the potential to create a new vision of the world.

Chapter 3: The Magic

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We began with an in-depth look at the company’s goals, the toy and children’s industry as a whole, the special health care needs niche, and the market opportunity for MommiSaid. This inspired an aesthetic moodboard that was bright and playful from top to bottom. 

MommiSaid Logo

Chapter 4:
The Results

Our insights and understanding of the market informed a bold and eye-catching new brand identity and a comprehensive packaging strategy that is sure to disrupt the toy and children’s industry. 

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