MommiSaids' Brand Story
Chapter 1: The Ask
A new brand focused on children with special health care needs wanted playful, youthful, and colorful Logo & Branding that would make their health supplements and sensory toys stand above the crowd.
“Everybody has a creative potential and from the moment you can express this creative potential, you can start changing the world.”
Paulo Coelho
Chapter 2:
The Exploration
Brand Archetype: The Creative Alchemist
Believing in the value of creative expression and transformation, the Creative Alchemist is dedicated, hardworking, and motivated by the potential to create a new vision of the world.
Chapter 3: The Magic
We began with an in-depth look at the company’s goals, the toy and children’s industry as a whole, the special health care needs niche, and the market opportunity for MommiSaid. This inspired an aesthetic moodboard that was bright and playful from top to bottom.
Chapter 4:
The Results
Our insights and understanding of the market informed a bold and eye-catching new brand identity and a comprehensive packaging strategy that is sure to disrupt the toy and children’s industry.
