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MyFitFoods Logo

MyFitFoods' Brand Story

Chapter 1: The Ask

A meal prep company focused on healthy, tasty, and affordable meals made fresh daily. MyFitFoods needed a cohesive brand that communicated their mission to help customers “Give a Fit” through a Logo & Branding for a total rebrand, a monthly Creative Marketing Retainer for all creative assets, Animation & Digital Effects, Social Media on Facebook and Instagram, Campaigns & Strategy for new customer acquisition, Copywriting for consistent brand messaging, and Photography & Videography to showcase those yummy meals.

“Strength does not come from physical capacity. It comes from an indomitable will.”

Mahatma Gandhi
MyFitFoods Logo Animation
MyFitFoods Food
MyFitFoods Business Cards
MyFitFoods Website
MyFitFoods Employee
MyFitFoods Restocking
MyFitFoods Promo Cards
MyFitFoods Shopping Page
MyFitFoods 21 DC Logo
MyFitFoods Delivery
MyFitFoodsThe Everyman

Chapter 2:
The Exploration

Brand Archetype : The Everyman 


Driven by a need to feel a sense of belonging, the Everyman believes everyone matters equally on their journey to a Fit Life, regardless of status, age, ethnicity, or creed.

Chapter 3: The Magic


MyFitFoods’ new My Fit Lifestyle messaging required a new, personable fun logo, and new colors that resonated with real people seeking real food and real results.

MyFitFoods Heating Meal


My Fit Life is about changing your life through sustainable, personalized results. They needed a tagline and a hashtag to reflect the new fit life mentality.