MyFitFoods' Brand Story
Chapter 1: The Ask
A meal prep company focused on healthy, tasty, and affordable meals made fresh daily. MyFitFoods needed a cohesive brand that communicated their mission to help customers “Give a Fit” through a Logo & Branding for a total rebrand, a monthly Creative Marketing Retainer for all creative assets, Animation & Digital Effects, Social Media on Facebook and Instagram, Campaigns & Strategy for new customer acquisition, Copywriting for consistent brand messaging, and Photography & Videography to showcase those yummy meals.
“Strength does not come from physical capacity. It comes from an indomitable will.”
Mahatma Gandhi
Chapter 2:
The Exploration
Brand Archetype : The Everyman
Driven by a need to feel a sense of belonging, the Everyman believes everyone matters equally on their journey to a Fit Life, regardless of status, age, ethnicity, or creed.
Chapter 3: The Magic
THE REBRAND
MyFitFoods’ new My Fit Lifestyle messaging required a new, personable fun logo, and new colors that resonated with real people seeking real food and real results.
THE HASHTAG
My Fit Life is about changing your life through sustainable, personalized results. They needed a tagline and a hashtag to reflect the new fit life mentality.
#GIVEAFIT
