NOVAEO is a manufacturer and distributor, owning brands and products in the consumer goods industry - natural personal care products, bulk health/wellness products, supplements, teas, and more. They focus on ecommerce and national and international marketplaces like Amazon, Walmart, eBay, Target, etc.

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Responsibilities & Metrics:

Direction for $16M direct-to-consumer dotcom and ecommerce brands on Amazon, Walmart, eBay, and Target. Implemented brand strategy, sales funnels, campaigns, and communications across diverse media, product categories, and channels, including ecommerce, digital advertising, social media, influencers marketing, and other emerging channels. Lead and developed a staff of 46 across a diverse, global team. 

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+ Drove 24% revenue growth and 36% traffic growth to brand dotcoms

+ Developed & maintained effective & scalable brand guidelines and roadmap for new and existing brands

+ Managed strategic site redesigns to improve SEO, brand messaging, engage new users, and improve conversion. Managed full project lifecycle: strategy, design, development, testing, and implementation. Resulted in 19% increase in AOV, 11% increase in visit duration, and 22% decrease in bounce rate.

+ Coordinated affiliate, referral, and social media programs to spur growth and attract new users to the brand. Improved user engagement on social by 42%, increased referral traffic by 56% and increased new visitor traffic by 13%.