PERSONAL RESUME 

Hola, My Name
is Paola

PaolaSullivan_Resume_22-02.png

Paola (pronounced POW-HOLA, like the Spanish ‘hello’). Through hustle and heart, I have spent my life using my personal and career experiences to tell stories of valuable connections, winning me 14 national and international awards for my work.

I am currently available for new work full time, part-time, and contract while I co-operate The Third Eye Collective. Keep scrolling to get to know my official background. Connect with me to begin the collaboration magic!

PaolaSullivan.jpg

CONNECT

EDUCATION

Youth, Family & Community Sciences with a Master’s Degree in Mental Health Counseling/Counselor Track 

Bachelor of Science with a Dual Master’s (M.Ed.) and Educational Specialist (Ed.S.) 

University of Florida

2020-Present

Intercollegiate Civil Disagreement Program, Edmond J. Safra Center for Ethics

Senior Fellow

Harvard University

2020-2022

International Relations & Affairs

The George Washington University

Bachelor of Arts  

2004-2007

SKILLS

  • Brand Building & Storytelling

  • Product Ideation & Development

  • Creative & Content Strategy & Copy

  • Team & Project Management

  • Marketing & Campaign Strategy

  • Social Media

  • Paid Media 

  • Google Enterprise Suite

  • Client-Facing Management

  • Omnichannel Marketing & Sales

  • High-Level Brand Collaboration

Portfolio

THE THIRD EYE COLLECTIVE BRANDS

COMING SOON!

Kithora.jpg
Kithora.jpg

COMING SOON!

Ashta.jpg
Ashta.jpg

Pitch Decks + Presentations

THE THIRD EYE COLLECTIVE BRANDS

Elle Macpherson.jpg
Elle Macpherson
Addison Rae Concepts.jpg
Addison Rae
Flora + Bast.jpg
Flora + Bast
Bob's Containers Deck.jpg
Bob's Containers

Experience

01.2020 - PRESENT 

THE THIRD EYE COLLECTIVE

Co-Founder | Creative Strategist + Content/Copywriter

A logo and branding marketing collective focused on building brands with heart and intention and working with high-level brands such as Elle McPherson, Addison Rae, WOW Skincare Science, Flora + Bast, MyFitFoods, Bob’s Containers, Casata, and other eCommerce and lifestyle brands.

Responsibilities & Metrics:

Run and operate a full-service creative marketing collective, logo, branding, and design for all high-level clients and brands. Brand direction, copy, and management for all brands.

04.2019 - 01.2021

NOVAEO

Marketing Director

NOVAEO is a manufacturer and distributor, owning brands and products in the consumer goods industry - natural personal care products, bulk health/wellness products, supplements, teas, and more. They focus on ecommerce and national and international marketplaces like Amazon, Walmart, eBay, Target, etc.

Responsibilities & Metrics:

Direction for $16M direct-to-consumer dotcom and ecommerce brands on Amazon, Walmart, eBay, and Target. Implemented brand strategy, sales funnels, campaigns, and communications across diverse media, product categories, and channels, including ecommerce, digital advertising, social media, influencers marketing, and other emerging channels. Lead and developed a staff of 46 across a diverse, global team. 

+ Drove 24% revenue growth and 36% traffic growth to brand dotcoms

 

+ Developed & maintained effective & scalable brand guidelines and roadmap for new and existing brands

 

+ Managed strategic site redesigns to improve SEO, brand messaging, engage new users, and improve conversion. Managed full project lifecycle: strategy, design, development, testing, and implementation. Resulted in 19% increase in AOV, 11% increase in visit duration, and 22% decrease in bounce rate.

 

+ Coordinated affiliate, referral, and social media programs to spur growth and attract new users to the brand. Improved user engagement on social by 42%, increased referral traffic by 56% and increased new visitor traffic by 13%.

08.2017 - 04.2019

AGENCY FIFTY3

Social Media Manager

Agency FIFTY3 is a full-service agency based in Denver, Colorado specializing in the multifamily housing and real estate industry. Made of a group of creatives, analysts, strategists, artists, and data scientists that manage digital marketing campaigns to full websites and branding.

Responsibilities & Metrics:

Managing and supporting the Social Content Team to ensure the team delivered a consistent brand aesthetic and distributed high-quality content strategies across clients’ social media platforms​ to drive engagement, brand awareness, and leads.

 

+ Established award-winning Social Media + Photo & Video Department

 

+ Identified, developed & evaluated marketing strategies for 150+ communities

 

+ Successfully executed & managed team for marketing, branding, mixed media, and PR for all organic and paid social media initiatives

 

+ Increased inbound traffic for clients’ websites by up to 32% and an average of 14%

 

+ Develop & monitor benchmarks and analytical tools for measuring the impact of social media programs

10.2015 - 08.2017

STELLA & DOT FAMILY OF BRANDS

Social Media Associate Manager

Stella & Dot is a social retail (multi-level marketing and direct selling) platform that gives women the tools to run their own businesses from anywhere, anytime. The Stella & Dot Family Brands includes three companies that span in clean beauty, elevated fashion, and one of a kind jewelry.

Responsibilities & Metrics:

Defining and executing Stella & Dot’s three brands’ marketing and social media strategies. Managed the development, implementation, and moderation of all online forums/platforms, with the goal of developing a brand identity and gaining awareness and recognition in the market, and inspiring consumers to become brand specialists.

 

+ Monitored and measured social media presence and sales with a 43% increase in net sales (from $404,569 in 2015 to $714,951 in 2018) and a 31% increase in net followers.

 

+ Helped establish social media SLA’s, auditing, and reporting processes

 

+ Lead ideation, creation and execution of brand email series, brand campaigns, and blog content

 

+ Key point of contact with PR agency and editorial outlets, to develop strategies to promote the brands and grow awareness

 

+ Increase checkout process of site visitors by 2.4x via leverage of press coverage, celebrity hits, internal marking, and user-generated content.

References

JASON DIENHART

jdienhart@ymail.com

443.699.3966

JEFF SHIMER

KAYLA GARPSTAS

Awards + Recognition

ACCOMPLISHMENTS BEFORE THE THIRD EYE CO.

MarcomAward.png

Marcom Awards

1st Place - 2019

Social Campaign

HermesCreative.png

Hermes Creative

2nd Place - 2019

Real Estate Website

VegaAward.png

Vega Awards

3rd Place - 2018

Real Estate, Video

CommunicatorAward.png

Communicator

2nd Place - 2018

Corporate Identity

HermesCreative.png

Hermes Creative

2nd Place - 2019

Real Estate Website 

W3Award.png

W3 Awards

1st Place - 2019

Social Campaign 

DaveyAward.png

Davey Awards

2nd Place - 2019

Social Marketing

CommunicatorAward.png

Communicator

1st Place - 2018

Campaign Promotional 

DotCommAward.png

Dot Comm Awards

2nd Place - 2019

Website 

CommunicatorAward.png

Communicator

2nd Place - 2018

Campaign Promotional

VegaAward.png

Vega Awards

1st Place - 2018

Real Estate, Video 

HermesCreative.png

Hermes Creative

3rd Place - 2019

Real Estate Website 

GlobalTrendAward.png

Global Trend Marketing

2nd Place - 2019

Best Website 

CommunicatorAward.png

Communicator

1st Place - 2018

Branding Campaign 

VegaAward.png

Vega Awards

2nd Place - 2018

Real Estate, Video