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 PERSONAL RESUME 

HOLA, MY
NAME IS PAOLA 
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Paola (pronounced POW-HOLA, like the Spanish ‘hello’). Through hustle and heart, I have spent my life using my personal and career experiences to tell stories of valuable connections forged through omnichannel marketing, winning me 14 national and international awards for my work.

 

My genuine passion, though, is helping others so I’m going back to school to pursue a new hustle and heart. Stay tuned.

RESUME →

CONNECT

352.871.7101 | paola@thethirdeyecollective.com

Instagram: adventuresofp | LinkedIn: Paola Jaramillo Sullivan

EDUCATION

Masters Degree in Mental Health Counseling/Counselor

University of Florida

2021-Present

Intercollegiate Civil Disagreement Fellowship Program, Ethics

Harvard University

2020-2022

Bachelors Degree in International Relations & Affairs

The George Washington University

2004-2007

SKILLS

Logo + Brand Building | Product Design + Development Creative Strategy + Direction | High-level Brand Collaboration | Graphic Design + Content Creation | Product + Lifestyle Photography | Pitch Decks + Presentations | Team + Project Management | Social Media | UI + UX Design | Adobe Creative Cloud | Google Workspace 

LOGO + BRAND DEVELOPMENT

THE THIRD EYE COLLECTIVE BRANDS 

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 COMING 

 SOON! 

ASHTA

My Fit Foods

 COMING 

 SOON! 

My Fit Foods

MYFITFOODS

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 COMING 

 SOON! 

KITHORA

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  COMING 

 SOON!  

HOUSEHOLD FAME

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  COMING 

 SOON!  

MOMMI SAID

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  COMING 

 SOON!  

BOB'S CONTAINERS

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  COMING 

 SOON!  

WOW SKIN SCIENCE

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  COMING 

 SOON!  

FIRST THERE
FOUNDATION

PITCH DECKS + PRESENTATIONS

THE THIRD EYE COLLECTIVE BRANDS

EXPERIENCE

 01.2020 - PRESENT 

THE THIRD EYE COLLECTIVE

CO-FOUNDER

A logo and branding collective focused on building brands that tell a story. Working with high level brands such as WOW Skincare Science, Flora + Bast, MyFitFoods, Bob’s Containers, Casata, and other eCommerce and lifestyle brands.

Responsibilities include running and operating a full-service creative marketing collective, logo, branding, and design for all high-level clients and brands. Creative direction and management for all small to mid-level brands.

+ Responsibilities

 04.2019 - 01.2021 

NOVAEO

MARKETING DIRECTOR

NOVAEO, a natural consumer brand distributor, owns brands and products that are sold on Amazon such as TreeActiv, Ayadara, KyndLeaf, etc. Operating as a 100% remote company the NOVAEO community spans across the globe.

Responsibilities included creative direction for brands and rebrands of products being sold on dotcoms and Amazon. QA and direction for social media, lifestyle, and product photography, as well as campaigns and any other creative projects for brands.

+ Responsibilities

 08.2017 - 04.2019 

AGENCY FIFTY3

SOCIAL MEDIA MANAGER

Agency FIFTY3 is a full-service agency based in Denver, CO. specializing in the multifamily housing industry.

Responsible for managing and supporting the Social Content Team to ensure the team is delivering a consistent brand aesthetic and distributing high-quality content strategies across our clients’ social media platforms​ to drive engagement, brand awareness, and leads.

+ Established Award-Winning Social Media + Photo & Video Department
+ Identify, Develop & Evaluate Marketing Strategies for 150+ Communities
+ Successfully Execute & Manage Team for Marketing, Branding, Mixed Media, and PR for All Organic and Paid Social Media Initiatives
+ Increased Inbound Traffic for Clients’ Websites by up to 32%
+ Develop & Monitor Benchmarks and Analytical Tools for Measuring Impact of Social Media Programs

 10.2015 - 04.2019 

STELLA & DOT FAMILY OF BRANDS

SOCIAL MEDIA ASSOCIATE MANAGER

Racer X, is the largest and most influential publication in the motocross and off-road industry as well as the world's top source of motocross and supercross news, videos, features, and photos.

Responsible for defining and executing EVER’s marketing and social media strategy. I manage the development, implementation, and moderation of all online forums/platforms, with the goal of developing a brand identity and gaining awareness and recognition in the market.

+ Monitor multiple social media channels and respond on behalf of the business
+ Assists in establishing social media SLA’s and auditing processes
+ Provides regular reporting of social media activity and Google Analytics to cross functional team
+ Leads ideation, creation and execution of brand email series, brand campaigns, and blog content

 04.2014 - 04.2017 

SOCIAL MEDIA ASSOCIATE

 10.2013 - 04.2017 

SOCIAL MEDIA & SPECIAL PROJECTS LEAD

Monitor and measure the S&D social media presence. Key responsibilities include monitoring web presence, coordinating daily posts to all applicable social media outlets, partnering with other departments to ensure proper messaging and relevancy when responding to posted questions, tracking social media influence measurements and reporting results.

+ Post on behalf of S&D on Facebook, Twitter, Pinterest, Google+, Instagram and other social media channels as needed.
+ Monitor all S&D related social mentions via Radian6 and respond when necessary.
+ Create Saleforce case for each contact that requires additional Customer support or follow up.
+ Identify and analyze issues, patterns and trends in community conversations and interactions.
+ Listen, participate and report on online conversations. Facilitate consumer relationships in social media ensuring timely responses to consumer posts and questions in real time.
+ Escalate issues and flag potential concerns to appropriate personnel.
+ Work cross-functionally with Customer Service, Field Development, Marketing, IT and Operations to create and maintain consistent messaging.

 

Projects
+ Evaluate and create a tool for optimizing Customer Service Quality Assurance program including:
+ Net Promoter Score (NPS) feedback (via e-mail and phone surveys)
+ 1:1 Coaching
+ Calibration checks between Leads & Training staff
+ Customer feedback
+ Agent self-evaluations
+ Assist maintain and update Knowledge Base for Customer Service Department
+ Work with in-house staff to continually evolve and upgrade social media presence to be at the forefront of web technology (i.e. integrating new chat solutions and Radian6)

 12.2012 - 10.2013 

STYLIST RELATIONS & COMPLIANCE
SENIOR ASSOCIATE

Stylist Relations
+ Manage, process and resolve high level Stylist issues.
+ Properly resolve and/or escalate issues received from Leaders in the Field relating to policy and procedures, compliance and commission issues.
+ Identify process and policy gaps, elevate contact trends and strive to improve business processes and experiences.

Compliance
+ Ensure consistent application, review and resolution of issues related to Stylist compliance.
+ Monitor and review internal and external websites and other mediums to ensure that Stella & Dot Stylists follow the policy and procedures related to compliance.
+ Monitor and review external websites for counterfeit and other potential harm to the Stella & Dot brand.
+ Constantly review compliance policy and process and strive to improve business process

REFERENCES

FIRST LAST

Title at Company

name@emailaddress.com

FIRST LAST

Title at Company

name@emailaddress.com

KAYLA GARPSTAS

Co-Founder of The Third Eye Collective

kayla@thethirdeyecollective.com

AWARDS + RECOGNITION

ACCOMPLISHMENTS BEFORE THE THIRD EYE CO.

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Hermes Creative

2nd Place - 2019

Real Estate Website

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W3 Awards

1st Place - 2019

Social Campaign 

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Vega Awards

1st Place - 2018

Real Estate, Video 

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Marcom Awards

1st Place - 2019

Social Campaign

Davey Awards

2nd Place - 2019

Social Marketing

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Hermes Creative

3rd Place - 2019

Real Estate Website 

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Vega Awards

3rd Place - 2018

Real Estate, Video

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Communicator

1st Place - 2018

Campaign Promotional 

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Global Trend Marketing

2nd Place - 2019

Best Website 

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Communicator

2nd Place - 2018

Corporate Identity

Dot Comm Awards

2nd Place - 2019

Website 

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Communicator

1st Place - 2018

Branding 

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Hermes Creative

2nd Place - 2019

Real Estate Website 

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Communicator

2nd Place - 2018

Campaign Promotional

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Vega Awards

2nd Place - 2018

Real Estate, Video 

LET'S
CONNECT

352.871.7101 | paola@thethirdeyecollective.com

Instagram: adventuresofp | LinkedIn: Paola Jaramillo Sullivan