BRAND ARCHETYPE
The Companion
SFIVE
CONSULTING
SFive, a Chicago-based consulting firm specializing in the student housing sector, focuses on building business infrastructures and streamlining processes.
SERVICES
LOGO + BRANDING | CREATIVE MARKETING RETAINER
ANIMATION + DIGITAL EFFECTS
BRAND ARCHETYPE
THE COMPANION
THE BEGINNING
SFive needed a brand that was timeless in aesthetic yet current and sophisticated. But in order to stand out among the student housing industry, SFive needed to take a different direction than their competitors.
KEEPING IT COHESIVE
SFive’s success lies in its consistency across all platforms. By setting brand standards, the new website could follow a consistent look while still providing an efficient user experience.
IN THE END
The brand direction embodies its brand words: Timeless, Sophisticated, Charming, Refined, Minimal - which conveys the same level of professionalism and experience that is to be expected when working with SFive.
From our initial consultation to receiving the final brand package, the entire process was flawless. Through thoughtful conversations, Zoom meetings & emails, Kayla was able to pinpoint what was important to us, she listened to our voice & understood the mission before getting to work. Project timelines, deliverables & costs were clearly articulated...no surprises. Kayla answered all of our questions in a timely manner. We are beyond thankful for the work they did & are operating at a higher level because of their designs & vision.