Sun Markets' Brand Story
Chapter 1: The Ask
Sun Market’s mission is to partner with Black farmers, local Georgia farmers, artisans, makers, chefs and business owners that reflect the diversity of this country. In order for TTEC to fully support their mission, the brand required Logo & Branding, Animation & Digital Effects, Website Design, Copywriting, and Tagline Development, so it could inspire its patrons toward a more conscious and sustainable lifestyle.
“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
Maya Angelou
Chapter 2:
The Exploration
Brand Archetype: The Samaritan
The Samaritan embodies compassion in action operating under the behavior code “love thy neighbor as thy self”. This archetype does not limit support or aid to any particular group but rather driven to improve the lives of those in need.
Chapter 3: The Magic
The goal was to develop a vibrant, inspiring brand identity and website that would resonate with and engage the local community of Decatur, Georgia for greater equity, healthy food access, organic farming, and sustainability.
Chapter 4:
The Results
Every aspect of our work was designed to convey the diversity and inclusivity of Sun Market’s mission. Through messaging and design, we help build, support and communicate through the most impactful channels in the most effective voice: kindness.
Final Chapter: The Love
The Third Eye Collective is amazing! They create exciting brands that engage. Every time someone sees the branding for my market they are so amazed by how the logo and color scheme makes them feel. They design brands and create brand voices that stick. I’m so thankful for them.