A health coaching service based in Boulder, Colorado is dedicated to bettering the lifestyles of elite athletes. From Iron Man competitors and Ultra Marathoners to your average runner, Vitae is designed to work with all experience levels.
LOGO + BRANDING
Being a primarily social media-based service, Vitae, needed an identity that stood out among the rest of the coaching services found on social media today.
The direction for Vitae was created to convey strength and confidence while still being approachable. This meant creating a recognizable brand mark with a vibrant color scheme that represented Earth elements.
Inspired by Boulder, Colorado and the Rockies, Vitae, was born from the mountains and has a brand that showcases that.