BRAND ARCHETYPE
The Companion
VITAE HEALTH
COACHING
A health coaching service based in Boulder, Colorado is dedicated to bettering the lifestyles of elite athletes. From Iron Man competitors and Ultra Marathoners to your average runner, Vitae is designed to work with all experience levels.
SERVICES
LOGO + BRANDING
BRAND ARCHETYPE
THE CITIZEN
THE START
Being a primarily social media-based service, Vitae, needed an identity that stood out among the rest of the coaching services found on social media today.
A VISION
The direction for Vitae was created to convey strength and confidence while still being approachable. This meant creating a recognizable brand mark with a vibrant color scheme that represented Earth elements.
FINISHLINE
Inspired by Boulder, Colorado and the Rockies, Vitae, was born from the mountains and has a brand that showcases that.
Thank you again for turning a few rough sketches into a beautiful brand. TTEC has an amazing talent! Looking forward to collaborating more in the future.
