WHAT THAT

VISE DO

A fly-tying and guiding operation aimed at creating quality flies at market prices. What That Vise Do is authentic in content and stands out within the fly-fishing industry.

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SERVICES

LOGO + BRANDING | ANIMATION + DIGITAL EFFECTS

BRAND ARCHETYPE

THE MAVERICK

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 THE CHALLENGE 

What That Vise Do needed a brand that was different from everything else in the fly-fishing industry. They wanted to stand out by playing to the humorous side of the fly-fishing culture yet still needed to be taken seriously.

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 BEHIND THE LOGO 

The brand aimed to show the technical side of fly-tying while also being playful and relatable. With research and strategic planning, the logo concept worked in multiple aspects of the sport without being overly obvious.

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 THE SOLUTION 

By creating a logo mark that encompassed multiple sides of the sport and using a vibrant yet earthy color palette What That Vise Do now has a brand that plays to their values and mission.

I am extremely humbled to have had the opportunity to work with The Third Eye Collective. Kayla's patience and ability to take ideas and transform them into reality is a gift.

 

A true professional in her field, I'd recommend The Third Eye Collective for any and all of your design, branding, and marketing needs.

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WHAT THAT VISE DO

LUCAS SMITH