WHAT THAT VISE DO

A fly-tying and guiding operation aimed at creating quality flies at market prices. What That Vise Do is authentic in content and stands out within the fly-fishing industry.

WTVD_Logo Files_Full Color_Primary Logo.

SERVICES

LOGO + BRANDING | ANIMATION + DIGITAL EFFECTS

APPAREL + PROMOTIONAL DESIGN

BRAND ARCHETYPE

THE MAVERICK

WTVD_BusinessCard_6.17.20.jpg

 THE CHALLENGE 

What That Vise Do needed a brand that was different from everything else in the fly-fishing industry. They wanted to stand out by playing to the humorous side of the fly-fishing culture yet still needed to be taken seriously.

TTEC_Social_Brand_WTVD_WTVD_Archetype 1.jpg
TTEC_Social_Brand_WTVD_WTVD_Archetype 2.jpg
WhatThatViseDoShirts.gif
TTEC_wtvd_Website Graphics-08.png

 BEHIND THE LOGO 

The brand aimed to show the technical side of fly-tying while also being playful and relatable. With research and strategic planning, the logo concept worked in multiple aspects of the sport without being overly obvious.

WTVD_Animation.gif

 THE SOLUTION 

By creating a logo mark that encompassed multiple sides of the sport and using a vibrant yet earthy color palette What That Vise Do now has a brand that plays to their values and mission.

I am extremely humbled to have had the opportunity to work with The Third Eye Collective. Kayla's patience and ability to take ideas and transform them into reality is a gift.

 

A true professional in her field, I'd recommend The Third Eye Collective for any and all of your design, branding, and marketing needs.

WhatThatViseDoLogoBlack.png

WHAT THAT VISE DO

LUCAS SMITH